It's Official! - Global is Cool!

We here at Grunwerg have known for a long time that Global is cool but now the nation knows it to with us qualifying as a CoolBrand 2010/11 as selected by the British public!

CoolBrands in an annual initiative to identify and celebrate the UK’s coolest brands.

Since 2001, every year the Centre for Brand Analysis has alongside an Expert Council and the British Public, compile a list of over 1,250 brands from the thousands that were initially identified. An independent and voluntary Expert Council score the list and the lowest 40% are eliminated. Next, a nationally representative group of more than 2000 people are asked to vote on the surviving brands. The results of the Expert Council and public are combined and the highest ranking 500 brands are officially awarded ‘CoolBrand’ status.

If YOU want to be cool… use Global!

For the listing, please visit pages 148&149 at www.coolbrandsdigital.com