Corks vs Screwtops... It's a corker!
After enrolling 140 participants to try the same wine but with different caps, Professor Charles Spence finally concluded (much to the pleasure of wine experts and enthusiasts across the globe) that there IS a difference between wine with cork tops and wine with screw tops.
The experimental psychology professor, based at the University of Oxford, served each participant the exact same Malbec wine but for the sealant – one a cork and one a screw top. The unaware participants tried and rated each wine, with the corked bottle earning a 15 percent better quality rating and taking first place in the great lid debate.
The reasoning behind this, according to Prof Spence, is that: “Our senses are intrinsically linked – what we hear, see and feel has a huge effect on what we taste.”
He adds: “The sound and sight of a cork being popped sets our expectations before the wine has even touched our lips, and these expectations then anchor our subsequent tasting experience.”
So the next time you’re in the wine aisle and looking for that perfect bottle of vintage, choose a cork top instead of the usual screw top.
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Check out the full article 'Pop of cork makes wine taste better' on The Times website.